Word: bastianich
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...will make the rounds of morning talk shows to promote his new role as the official chef of NASCAR and his new cookbook, Mario Tailgates NASCAR Style. And just as he prepares for cooking demos and book signings at six NASCAR races this season, Batali and business partner Joseph Bastianich, 37, have begun construction on two restaurants in Las Vegas and another site in Los Angeles to be called Mozza that will house both a restaurant and a pizzeria. In July, Batali will launch 78 new items in his cookware line. All that comes after a string of New York...
...synergy: on the back of the NASCAR book you'll find a snapshot of Batali (sunglasses, regal smile, a gold marker in hand for autographs) standing beside NASCAR legend Richard Childress--and next to them is a bottle of wine from the vineyard (called La Mozza) that Batali and Bastianich own in Tuscany...
...Batali and the other Del Posto principals-legendary impresario of Italian cuisine Lidia Matticchio Bastianich (host of the PBS cooking shows that bear her name) and her son Joseph, Batali's longtime partner and a winemaker-had never attempted something quite so spectacular as Del Posto. They knew they needed media attention, and they allowed a Food Network crew to visit the building site repeatedly. According to the show that resulted-Mario, FULL BOIL which aired February 18-construction was delayed interminably because engineers trying to lay the restaurant's foundation dug themselves into the Hudson River. Water soaked...
...When I met Lidia Bastianich for the first time about a year ago (see The Matron Saint of Pasta and Risotto con Aragosta), she told me Del Posto would be open by summer 2005. Then it was October, then November, and on and on. At some point I stopped asking; the tension over construction costs and delays was obvious. Batali has a staggering array of national ventures to push this year-a partnership with NASCAR (for whom Batali has written a tailgating cookbook, to be published in April), his lines of cookware and packaged foods, three (three!) new restaurants...
...also claimed the restaurant lacked all its city permits. The spat seems a bit overblown-permitting delays?-but the New York Post reported last week that billionaire financier Henry Kravis, a Del Posto investor, is trying to negotiate a settlement with the landlord. For their part, Batali and Joseph Bastianich have told reporters they hope to be at their corner of 16th Street and Tenth Avenue for the duration of their 25-year lease. "I'm sure we'll figure it out amicably," Batali told me Saturday, sounding very ready for his trip to Barbados with his chefs this week...