Word: banners
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Dates: during 1990-1999
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...each of the distribution centers. Here in Coffeyville, the high walls are painted white, and the endless rows of stock shelves shine in fluorescent yellow--the better to see the billboard-size banners that festoon the aisles and walls. "Our vision," reads one, "is the world's most customer-centric company. The place where people come to find and discover anything they might want to buy online." Another banner floats above one of the aisles and lists the company's Six Core Values ("customer obsession, ownership, bias for action, frugality, high hiring bar and innovation"). It's like the Cultural...
...will the ads be effective? "The buzz on banner ads is really bad; they just don't generate numbers," says TIME Digital reporter Lev Grossman, noting, however, that interactive banners, similar to those Bush is using, have enjoyed the best responses and "hover times" (the amount of time a user spends on the ad before back-clicking to the original page). "It'll be interesting," Grossman adds, "to see if they're more interested when the message is from a politician, not some get-rich-quick scheme." One potential problem: While there's no way for the Bush campaign...
...edict: "All politics is local." In Dubya's case, as local as your PC. On Monday, the Bush camp announced that it will be targeting web sites likely to be used by GOP primary voters in Iowa and New Hampshire, and in the coming weeks will festoon them with banner ads. GOP rival John McCain previously experimented with banners, but not at the same level of marketing sophistication - Bush's people cross-referenced lists of registered Republican and Independent voters with lists of users of various web sites. A web surfer who, for example, clicks on the Nashua NRA chapter...
This exhibition game was a homecoming for both Smith and Mleczko, who returned to Bright for the first time since helping to unveil the 1998-99 AWCHA national championship banner along with co-captain Claudia Asano '99 in the season opener. Team USA is currently missing several defensemen, who are taking their high school exams, and Mleczko is filling in at the blueline, so Harvard's career points leader was unable to score against her alma mater...
Five anarchists summed up the mood of many voters last week when they hung a banner over the side of Lenin's mausoleum on Red Square. AGAINST EVERYBODY, it read. For what it's worth, pundits are betting that the Communist Party and its allies, led by the leaden-tongued Gennadi Zyuganov, will once again emerge with the largest group in the new Duma, with around 20% to 25% of its 450 members. This would be fine as far as the Kremlin is concerned. It would infinitely prefer that Putin run against Zyuganov rather than Primakov next year. The extreme...