Word: ballroom
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Dates: during 1930-1939
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...blue-carpeted, wide circular staircase to the main ballroom of Manhattan's Ritz-Carlton Hotel paraded 99 of this season's debutantes, wealthy, wellborn, circumspect in public, acceptable to the Old Guard of Manhattan society...
...California, in 1933, Martin heard a radio program called The World's Largest Make-Believe Ballroom. It was simply a daily program of phonograph records, but the announcer made a great pretense of having, say, Jan Garber playing on Stage One, Paul Whiteman waiting his turn on Stage Two, Rudy Vallee in the wings, ready to croon. The announcer carried on one-sided conversations with the great names on the record labels, took listeners in their imagination to a Make-Believe Ballroom, far from any two-by-four radio studio...
...years Martin Block, softly recommending brides to Michaels Credit Department Store, husbands to the Madison Personal Loan service, listeners to the trumped-up rigmarole of his Make-Believe Ballroom, had made $60,000. Slim, trim, gently mustached, he is a darling of the jitterbug trade, has over 2,000,000 regular listeners a week, makes $20,000 a year extra for personal appearances, at $300 per. The Make-Believe Ballroom idea has spread to other cities, offers brisk competition to network stations wherever it exists...
Block has 19 sponsors, who chip in a total of about $325,000 a year for air time and Block's "talent" services-turning records, purring commercials, keeping the Ballroom chatty and glittery. Last week Martin Block signed a new contract for five years at better than $30,000 a year. At the contract's end, he expects to retire, at 43, to live on his annuities. Says he-and this time he is not quoting Owen D. Young: "Don't let anyone tell you they can't live without working...
...connection between popular music and politics. He concludes: "The music made use of by mankind, though it marches slowly and haltingly, quite decisively attaches itself to the political hegemony of the epoch. The royal minuet held sway while France was supreme; the waltz became the undisputed monarch of the ballroom when Napoleon was overthrown with the help of the Germans. One hundred years later the German-Austrian waltz died out when the victorious troops of America streamed across the ocean to the battlefields of Europe...