Word: backs
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Dates: during 1980-1989
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...hiring Louis-Dreyfus, the Saatchis have harked back to the skill that transformed their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits...
...second session of the Congress of People's Deputies had barely begun last week when a bald, stoop-shouldered man hesitantly made his way to the front of the Kremlin Palace of Congresses. Mikhail Gorbachev motioned for Deputy Andrei Sakharov to step up to the podium, then settled back in his seat, not quite sure what to expect...
BUSINESS: Saatchi & Saatchi struggles to get back on track...
Last week Sullivan went further by announcing the creation of a blue-ribbon commission to get the FDA back on course. "The President and I are committed to strengthening the FDA," Sullivan declared. In the Senate, meantime, Massachusetts liberal Edward Kennedy has joined with Utah conservative Orrin Hatch in a bipartisan effort to beef up the FDA's anemic annual budget by setting a floor level of $500 million, vs. the current total of $492 million. Their proposal would also provide the FDA with a single facility -- currently, it is spread across 22 buildings in Washington, from converted chicken coops...
Chile's long democratic tradition was finally back on track last week after a 16-year hiatus. In the first presidential election since the bloody 1973 coup that ousted Marxist Salvador Allende Gossens and brought General Augusto Pinochet Ugarte to power, voters elected Patricio Aylwin, 71, a Christian Democrat. As soon as Aylwin's victory seemed assured, thousands of citizens poured into the streets in jubilant celebration. Said Aylwin: "Chile has again taken destiny into its own hands...