Word: altruism
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Dates: during 1980-1989
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...outburst of altruism? Not exactly. Companies are sensibly responding to political pressures, as more and more communities enact environmental laws mandating recycling programs. Some 20 states are considering some kind of ban or restriction on nonrecycled plastics. Minneapolis and St. Paul have already passed laws that, beginning in 1990, will prohibit nondegradable and nonrecyclable plastic food containers, and a similar law will take effect this summer in Suffolk County, New York. Says John McDonald, director of environmental affairs at Continental Can, which uses recycled plastic to make detergent bottles: "We're trying to stay ahead of the issue...
...where young adults would make a "year's contribution of service to the Government." At the height of the Viet Nam buildup, Defense Secretary Robert McNamara proposed compulsory national service as a remedy for the inequities of the military draft. Now, amid the first stirrings of a rebirth of altruism, the idea has been revived by congressional Democrats eager to inspire what Georgia Senator Sam Nunn calls "a new spirit of citizenship and civic obligation in America...
...crux of the Nunn plan is the draconian requirement that by the mid- 1990s, aspiring college students (with a few narrowly drawn exceptions) would have to serve in the civilian or military branches of the Citizens Corps before they could receive federal aid for higher education. No altruism, no college degree -- except for those youngsters from families rich enough to pay full tuition. The other half of the bargain consists of a generous educational stipend: a $10,000 voucher for each year of civilian service or $24,000 after a two-year military hitch...
Kind words. Gentle words. Nothing flashy or particularly memorable. Just good, plain talk from the heart. And a departure: if George Bush signaled anything by proclaiming a "new breeze," it was a new altruism, a move away from the Reagan era's tacit approval of selfishness, an end to the glorification of greed. "Use power to help people," said the 41st President. "We are not the sum of our possessions . . . We cannot hope only to leave our children a bigger car, a bigger bank account. We must hope to give them a sense of what it means...
...opening his presidency with a call to altruism, Bush turns away from the selfishness of the Reagan era -- and begins looking for a way out of his budget bind. -- An interview with the 41st President. -- Reagan's last day: Who gets the nuclear credit card? -- Dan Quayle goes to school. -- Tensions between blacks and immigrants underlie Miami's latest uprising...