Word: ziegler
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...presidential candidate ever made more use of advertising skills and techniques than Richard Nixon-or employed more former admen as top assistants after attaining office. H.R. Haldeman, Ronald Ziegler and Dwight Chapin, among others in the White House, all came from the advertising industry. Nixon's 1968 campaign script even led to a successful book, The Selling of the President 1968, by Joe McGinniss. It chronicled how Nixon's media men skillfully packaged his assets -and disguised his weaknesses-to present him to the American public...
...story, Dean was in "a real quandary" and went to John Ehrlichman for advice. According to Dean, both he and Ehrlichman knew that the story was true, but Ehrlichman said, "Just flat out deny it." "Now," Dean added, "that was a flat-out lie." As a result, Ziegler told reporters: "The inquiry came to us from TIME magazine as to whether or not anyone here at the White House was aware, knew of, or at any time was involved in that [wiretapping], and the answer is a flat no, of course not." John Mitchell scoffed: "A pipe dream. Wiretaps...
John Dean's testimony last week pulverized whatever credibility White House Press Secretary Ronald Ziegler had retained concerning Watergate...
Dean did not accuse Ziegler of conscious participation in the coverup. In stead, his portrait of the press secretary's hapless entanglement in deception bordered on the farcical. As Dean told it, Ziegler's trusted colleagues and superiors regularly sent him into the cockpit of the White House briefing room armed with bogus information or none at all about Watergate. "Mr. Ziegler, on countless occasions," Dean testified, "asked me to brief him. I on several occasions asked Mr. [John] Ehrlichman if I could brief Ziegler. I was given very specific instructions that I was not to brief Ziegler...
...Ziegler was frequently uninformed, he was often well rehearsed (see box following page). But Dean's testimony also suggests that Ziegler's out ward shows of arrogance sometimes masked simple ignorance of the truth...