Word: zeitgeist
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Joining Pepsi's quest for O-mentum are advertisers like Audi ("Progress is beautiful") and Ikea ("Embrace change"). Trying to make a buck off the zeitgeist is an old story, but these ads also capture a particular mood of today. America right now is like some kind of agitated subatomic particle holding two opposite charges at once: dread and excitement. Just so, these ads convey both desperation--someone, please, buy something!--and the thrilling sense that a big change is afoot in the country's mind-set. (See pictures of the best Obama inaugural merchandise...
...suggesting that cynical calculation was behind every expression of solidarity for Zeidi. He undoubtedly captured the zeitgeist in the Arab world (and beyond) over Bush and his calamitous foreign policies. Many Iraqis were genuinely moved by his actions, and want him to be released...
...These are awkward times we live in. As early as 2006, college students were editorializing about the rise of the awkward turtle and its cultural significance. But now, as the turtle vanishes from the common hand lexicon, even the Washington Post is starting to notice the awkward zeitgeist...
...vision for Harvard housing is tainted by another legacy: discrimination toward gay, Jewish, and other minority students.The current Lowell House Master Diana L. Eck acknowledged that “in Lowell’s time there were certain kinds of exclusions that were part of the zeitgeist of the era.” As GSD students including Matt Storus approach the project, they say they worry that the current Houses are emblematic of this prejudiced period.“Harvard is facing in this move to Allston a branding crisis,” Storus said...
...challenges and outlandish races - an Aston Martin versus a train between England and Monte Carlo, for instance (the Aston won) - are, like the rest of the show, beautifully shot and edited. Add in the bickering, bantering, male-but-not-macho presenters, and Top Gear has "touched something in the zeitgeist," says Steve Hewlett, a former British TV exec turned media consultant. "It hit this magic combination...