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...Japanese school boy named Tadao Yoshida ran across a seemingly bland maxim of Andrew Carnegie's, which he remembers as: "Unless you render profit and goodness to others, you cannot prosper." Inspired by it, Yoshida eventually derived his own rule for running a company: one-third of potential profit should be sacrificed in order to hold down prices, another third should be used to help customers with discounts and rebates, and only the final third should be retained as "pure profit...

Author: /time Magazine | Title: Business: The Zipper King | 9/2/1974 | See Source »

...Y.K.K. zipper plant in Runcorn, 18 miles from Liverpool. Hers is a rare testimonial in Britain, where labor and management often seem less interested in pulling their weight than tearing each other apart. Yet in Runcorn the prevailing spirit is "All the way with Y.K.K."-the corporate initials of Yoshida, the Japanese firm that is the world's biggest zipper manufacturer...

Author: /time Magazine | Title: Business: Making Zippers: All the Way with Y.K.K. | 8/13/1973 | See Source »

...samurai families ruled the peaceful, isolated island nation, Japanese artists celebrated sex in extraordinarily direct and sensual prints and woodcuts. Every well-bred virgin was given at least one graphically instructive makura-e (pillow picture) as part of her trousseau. "There was no hypocrisy," says Ukiyo-e Scholar Teruji Yoshida. "These artists dealt with the pleasures of sex as matter-of-factly as if they were dealing with other routine pleasures, like those of eating or even of just simply taking a walk in the countryside...

Author: /time Magazine | Title: JAPAN: The Decline of Sex | 7/31/1972 | See Source »

Died. Shigeru Yoshida, 89, Premier of Japan in the rebuilding years from 1946 to 1954; of complications following a gall-bladder infection; in Oiso, Japan. "Criticism of Americans is a right accorded even to Americans," Yoshida once wrote. "But in the enumeration of their faults we cannot include their occupation of Japan." Stubby, acerbic and continually puffing cigars, he firmly steered his nation from the rubble of war through the U.S. occupation toward its emergence as a modern industrial democratic state. All along the way, he fended off attacks from both the Communist left and jingoist right...

Author: /time Magazine | Title: Milestones: Oct. 27, 1967 | 10/27/1967 | See Source »

...permit the first elections under the present constitution, it was promptly dubbed the "Rigged Dissolution" be cause U.S. occupation authorities were the ones who arranged it. In 1952 came the "Surprise Dissolution" that caught everyone unawares. The "You Fool Dissolution" took its name from Premier Shigeru Yoshida's angry retort to a heckler in 1953. When Premier Eisaku Sato dissolved the ninth postwar Diet last week and called for new elections to be held on Jan. 29, his move seemed destined to go down in history as the "Black Mist Dissolution"; it developed from the fog of corruption...

Author: /time Magazine | Title: Japan: First Test for Sato | 1/6/1967 | See Source »

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