Word: yeast
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Forty-five minutes after Prof. B. W. Dedrick of Pennsylvania State College kneaded flour, water, yeast and a secret brown powder into dough, he had a loaf of bread baked and ready for eating. Housewives require ten hours for bread making; commercial bakers take two hours. Professor Dedrick's 45-minute powder is a vesiculant, exciting the formation of carbon dioxide, as does yeast alone, baking powders and the mixture of hydrochloric acid and baking soda. He derives his powder from wheat grains. Shortly he will offer it to the baking trade...
Legislation. Prohibition was the yeast of the last hours of Congress. The final brew was in two batches...
...Cream series, featuring endorsements from Marie of Rumania and many another celebrity, which marked the return of the testimonial to advertising's most polished circles. Outstanding current examples of testimonial campaigns are the advertising of Pond's Cream, Simmons' Beds, Lux Soap, Fleischmann's Yeast and Herbert Tareyton, Old Gold and Lucky Strike cigarets...
Fleischmann Co., (sole rights to Scientist Fred Hayduck's yeast process and Scientist Carl Neuberg's testimonials) net, $19,820,668. Previous year...
...advertising company he fostered is one of America's three biggest.* Its president is Stanley Resor. Its vice president is John Broadus Watson, author of "Homing and Related Activities of Birds." who applies to advertising his profound knowledge of behaviorism, plots shrewd campaigns for Fleischmann's Yeast, Pennsylvania R. R., Lux, Maxwell House Coffee...