Word: yahoo
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...last few months, Yahoo has been developing local directories that include standard categories such as Sports and Employment, as well as an original "wild card" category for each city...
...Angeles it is show business, for Washington D.C. it is Capitol Hill, but in designing the Boston site, Yahoo selected student life as their wild card category...
...Yahoo executives said they wanted to focus on a broader audience rather than resorting to historic or entertainment attractions within the city...
...Yahoo Producer Elizabeth Collet, who graduated from the Business School in June, said the abundance of students in the Boston area shaped the company's decision to make the site's "wild card" category student life...
...There's great applicability for the site here because students are so mobile," said Joanna Lawrence, a second year Business School student who worked on the classified section of the Yahoo site. "The real value added with the site is that it allows students to transcend geographic boundaries and explore a given area--the standard of living, real estate and employment opportunities--all from the same site...