Word: y2k
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...this raucous, wildly overpromoted night. When Minneapolis, Minn., public relations executive David Feider thinks about this New Year's Eve, for instance, he fantasizes about absconding to a hideaway along Lake Superior to "stare at the moon, as far away from the rabble as possible"--to escape not Y2K-prompted food riots or the Four Horsemen but rather the omnipresent buzz over the event. "I can't really identify with it anymore," he says. "People are getting so numbed by all the pregame coverage on so many things, they can hardly hold on for the game...
...entrepreneur went as far as to trademark and license the date 01-01-00 for New Year's gewgaws. No sooner did the milestone begin looming than advertisers began trying to persuade us to, say, associate the Roman numeral 2000--MM--with a certain candy-coated chocolate. Even the Y2K problem has morphed from potential cataclysm to commercial punch line: a Nike ad shows a man going for a jog New Year's morning as the lights flicker out around town, money shoots out of ATMs, people panic in the streets, and an errant missile zooms by overhead...
...Bruce Rave and Charlie O'Dowd of Albuquerque, N.M., who are planning a minimalist block party. "We'll set up a tent with a kerosene heater for the old people and probably me too," says Rave, 45. There will be meat cooking on propane grills--no electricity at this Y2K-themed party--and plenty of soccer, football, basketball and Hula Hoops. "Kids and adults playing together in the street--a family day," says O'Dowd, 48. "We had this type of party constantly when I was growing up, and I want it to be memorable, you know, turn...
...Preparedness Expo at the Denver Merchandise Mart earlier this month, where several thousand attendants watched merchants demonstrate how to load a blowgun, use dryer lint to start a fire and cook an egg on a stick. Even survivalist stalwarts at the event were beginning to downplay fears that the Y2K computer bug will cause chaos come Jan. 1. "I don't think that the world is coming to a screeching halt," says renowned survivalist Bo Gritz. But in Paonia, Colo., Joy MacNulty, 69, isn't taking chances. Not only is she laying in food, water, a woodstove and a greenhouse...
...there is one amidst all this holiday cheer, is that this big earning (and spending) surge could cause the Fed to once again tighten its grip on the money supply. Alan Greenspan and the boys raised rates last week but signaled they were probably done tinkering until this whole Y2K thing blows over. But just as certainly as the credit card bills will come due in January, the Fed will reevaluate its position in the next year, and may feel that another rate hike will be necessary to keep everything on an even keel. Still, January's a long...