Word: wrongness
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Dates: during 1960-1960
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That donkey has the wrong foot raised. If Lyndon tries putting that brand on him, that old mule won't run; he will backfire...
...Meanwhile, half a world away. King Mahendra earnestly told a joint session of Congress: "Our policy of nonalignment does not arise from our desire to sit on the fence . . . We shall certainly not be neutral when we are confronted with a choice between good and evil, or right and wrong...
...1920s by the great Walter Hagen, who used to deflate a field of opponents by grandly inquiring, "Well, who's going to be second?" Among the last of the sly oldtimers is E. J. ("Dutch") Harrison, 50. With a younger player watching, Harrison will occasionally choose the wrong iron for a shot, choke upon the grip, curb his swing and loft the ball to the green. His opponent, noting the club Harrison has used, will select the same one, blithely swing full-out?and send his ball soaring far beyond the green into a trap...
What no one mentioned was that Capital itself had fought its way into every city on its route-and therein lies the airline's major problem: its own management. By buying the wrong equipment, pushing its debt too high, expanding without careful study, Capital has been in competitive trouble for years and usually looked to CAB for help. The last time was in 1958, when CAB bailed out Capital by giving the line access to the lucrative Florida market, with a run from Buffalo. Cleveland, Pittsburgh, to Jacksonville and beyond. Object of the move: to keep Capital off subsidy...
...Competitive Edge. Moorman, former vice president for sales and advertising at Schick, candidly admitted that when it came to watches, "I'm a moron." He set out to learn about watches-and what was wrong with Elgin-by paying $50,000 for market surveys. The surveys showed that Elgin simply was not making what buyers wanted. Men were found to prefer round watches (most of Elgin's were rectangular), to like functional stainless steel water-and shockproof cases (Elgin's were mostly yellow gold), to want sweep second hands (only 15% of Elgin's models...