Word: wrong
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...Bronx nightclub where Julio Gonzalez incinerated 87 people, to a muddy Colorado hillside overlooking the Columbine High School library, in which Eric Harris and Dylan Klebold wrought their mayhem. Along the way, I've come to believe that we're looking for why in all the wrong places...
...trauma surgeons of public relations," as Dezenhall puts it--the people whom companies call in when lawsuits, recalls, boycotts, federal investigations or just plain bad luck hits. "These unwanted events are our daily challenges," he writes in Damage Control: Why Everything You Know About Crisis Management Is Wrong. The field traces its recent roots to 1982, when seven people died from taking cyanide-laced Tylenol pills, and the manufacturer, Johnson & Johnson, quickly recalled 30 million bottles of Tylenol and introduced tamper-proof packaging. That storied recovery showed corporate America the power of getting it right in a crisis...
...urgent search for meaning ran into the real, raw sense of senselessness. "They were simply in the wrong place at the wrong time," President George W. Bush said plainly of the students who perished, and parents listening jammed their fists into their eyes and shuddered. There is no sweetness in sorrow, no matter how your child dies--on a battlefield, on a mission or on a Monday morning in German class. But there was something especially awful about meeting these students in the quick cable-news compression of remembrance and mourning. She was a belly dancer, he was a track...
...rest of America agrees remains to be seen, but when asked what makes his 2008 campaign different, Kucinich’s answer was simple: “I’m gonna win.” All 2,178 of his MySpace.com friends can’t be wrong...
...package was sent by overnight delivery but did not arrive at NBC until Wednesday morning. It had apparently been delayed because it had the wrong ZIP code, NBC said...