Word: wrigleys
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...goodwill, loud robust William Wrigley Jr. thought nothing of distributing 29 carloads of Gem razors and 1,000,000 electric clocks along with his gum. Early in Depression he pleased the South by announcing he would convert up to $12,000,000 from his southern gum sales into cotton (TIME, April 13, 1931). He had already boosted Wrigley sales in Canada and attracted wide publicity by buying quantities of Canadian wheat in a depressed market. By the time he died in 1932 the U. S. consumption of gum had risen in 18 years from 39 sticks per capita...
...successor, Philip Knight ("P. K.") Wrigley, did not inherit his father's flamboyant sense of salesmanship. Quiet and methodical, he likes to fiddle with machinery and motor boats, keep out of the limelight. But in the dark days of February 1933 he astounded conservative businessmen by upping Wrigley wages 25%. And he was the first to put the Blue Eagle on his gum packages. Last week Gummaker Wrigley again made news by announcing a $1,000,000 employes' "assurance" plan. "In talking with workers in our factories," said he, "I discovered that their chief worry...
Predicted Funnyman Will Rogers: ''Mr. Wrigley . . . did a thing today that will eventually become universal...
...Wrigley, Beech-Nut, and American Chicle, which together make about 95% of all the gum chewed in the U. S., that clause is no burden. National advertising has built up their consumer demand. But when Tom Huston's salesmen approach a retailer with an unknown brand like Julep the retailer wants a money-back agreement in case the gum does not sell. Tom Huston says that none of his 40,000 retail outlets have ever called on him to make good his money-back agreement, but that in new territory his salesmen cannot sell without...
...Canada alone can, if desired, build locks at the Lachine Rapids and at the international sector and thus provide a seaway wholly within Canadian control." A 27-ft. channel from Duluth to the sea (see map) would not mean that luxury liners could dock east of Chicago's Wrigley Building. But 70% of the world's ocean-going cargo tonnage would have access to the Great Lakes. And six U. S. states would be given a maritime coast line -when, for six & one-half months a year, the channel is free of ice. Average time for the type...