Word: wrapped
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Most importantly, though, I thought that I had my career plans all figured out. I would wrap up college, enter medical school, and fulfill my dream of becoming a doctor...
Public-health advocates will surely assail the company for creating the wrap, partly because you have to eat two to feel full (at which point you would have been better off ordering one Big Mac). But I wanted to know about the man behind it, this guy who thinks he can tinker with a paragon of Americana as durable as the Big Mac. Coudreaut might call himself Chef Dan, but isn't he just a p.r. stunt, a suit masquerading in chef's whites...
...marketers, franchise representatives, engineers who specialize in food hold times, operations managers who know precisely how far refrigerated trucks can drive before food rots and money people who have read reams of market research that has relentlessly focus-grouped every ingredient combination that could be part of a Snack Wrap...
...equipment to produce any new menu item. They often have ideas for Coudreaut's team to appraise - the Angus burgers were co-developed with a group of California franchisees - and they often push back against odd-sounding creations like one of Coudreaut's failures, a breakfast Snack Wrap made with a crepe that held vanilla cream cheese and fruit. ("Why it didn't work is because we served it cold," Coudreaut says. "We serve hot food. Even our salads, we serve warm chicken on top.") The testing process is painstaking: it took two years for the Angus Third Pounders...
Coudreaut's quest to improve on time-honored formulas is what led him to the Mac Wrap, a product that will be a good experiment in whether the eating habits of McDonald's customers can be nudged in new directions. Coudreaut's immediate boss, vice president of menu management Wade Thoma, had to push hard inside the Oak Brook headquarters to sell the idea that the Mac Wrap is, in Coudreaut's words, "how people are eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms...