Word: wozniak
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...antiglobalists, besides their concern for the world's have-nots, it's a distrust of the large, of the enormous (except for Big Labor--for now). Their spirit recalls a conflict from the '70s that also pitted young idealists against a fearsome acronym. When Steve Jobs and Steve Wozniak, moved by a belief that small is beautiful and big is hideous, set out to build a personal computer that would challenge IBM's great mainframes, their aim was not merely technical but also social. They wanted to bring power to the people. Now the people have it, and they...
...fertile ground of the baby boomers' art-vs.-commerce conundrum. "Steve Jobs' garage is the starting point of an entire culture," Burke says. "It got going in the early '70s, when the campuses were being occupied by antiwar protesters, but these guys--Jobs, Bill Gates, Paul Allen, Steve Wozniak--were the ones who really overthrew the Establishment. And then they became everything the counterculture was against...
...Steve Jobs and Steve Wozniak develop the Apple...
Steve Jobs was still running Apple Computer from his father's garage in Los Altos, Calif., in 1976 when he got his first call from Microsoft--offering to sell him a version of the BASIC computer language for the prototype Apple I. No thanks, Jobs said. His pal Steve Wozniak had already written a BASIC, and if they needed a better one, they could do it themselves over the weekend...
Never as hard-core as Wozniak (who actually built the Apple I and II) or even Gates, it was Jobs, nonetheless, who made the key decisions that shaped the company and the PC industry in its formative years: to name his computer after a fruit; to package it in a molded plastic case; to hire world-class p.r. and marketing firms; and, most incredibly, to drop everything to build the industry-incompatible but user-friendly Macintosh after visiting Xerox's Palo Alto Research Center and seeing its icons, its windows, its mouse. Jobs made us choose sides...