Word: worldly
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...this crazy stuff, because if the U.S. Army doesn't try this stuff, nobody's going to - and maybe something wonderful could come from of it. I don't want to sound all massively promilitary, but Jim always said that some of the most loving, kind people in the world are military people because they've seen how bad things...
...Before the recession, Audi's stated goal was to surpass BMW and Mercedes as the top-selling luxury brand. Is that still doable? We said we wanted to be the most successful premium car company in the world. Many people interpret this as meaning we want to sell the most cars. To us, success is defined more broadly than that. Worldwide, we broke through the 1 million mark [in total sales] for the first time last year, which places us in a very strong No. 3 position globally [behind BMW and Mercedes]. But we want to be the most successful...
...Although theme parks made up less than a third of Disney's total revenue of $38 billion last year, Shanghai Disneyland still figures to be a key addition to the business because it will boost the company's visibility in one of the world's fastest-growing markets. Due to government rules aimed at protecting the public from what are perceived to be unwelcome foreign cultural influences, awareness of the Disney brand in China lags that of the rest of the world. Unlike in the U.S., where Disney operates a 24-hour TV channel and radio station, the company...
...quality of the attractions is uneven. Earlier this year, a sex-themed park in the central Chinese city of Chongqing called Love Land was torn down before it could open to the public. Shanghai, however, could be on the verge of a tourism boom. The city will host the World Expo starting...
...Further expansion in Asia may be a good bet. Last year, roughly a quarter of Disney's revenue came from overseas operations. Asia contributed just 5%, but leisure-industry experts are bullish about the region's potential. Last year, eight of the world's top 20 amusement parks (by number of visitors) were in Asia, according to a report by Themed Entertainment Association, based in Burbank, Calif. The buzz in Shanghai is already tangible. "Chinese consumers have a lot of love for Disney," says Rein. "They're more excited about Disneyland than the Expo...