Word: world-telegram
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...Last week the gossip was at least partially confirmed-but not by one of the papers' own reporters. It came from Gabe Pressman, a ubiquitous newsman for NBC television. Pressman reported "top secret negotiations" involving a merger of the morning Herald Tribune and the two afternoon papers, the World-Telegram and Sun and the Journal-American...
...papers prefer to do without him entirely. Of the handful of such men regularly kept at work in Chicago, Los Angeles, Philadelphia, Denver, San Francisco and Detroit, only five get a daily airing. And four of these-Bart of the Times, Kaselow of the Tribune, Charles Sievert of the World-Telegram and Jack O'Dwyer of the Journal-American-appear in New York City,*where the Madison Avenue column was born only 30 years...
DOMINICAN REGIME NEAR COLLAPSE. screamed a New York World-Telegram headline last week. "The government of President Juan Bosch," wrote Hal Hendrix, 41, the Telly's new Latin American correspondent, "may not survive the year." In less than a day, events caught up with the forecast (see THE HEMISPHERE). "How's this for bull's-eye reporting?" asked the Telly...
...dropped 70,000 daily circulation, to 636,000. But the News, which stayed at a nickel, has lost 100,000 daily and nearly 200,000 Sunday. All three afternoon papers, which were already selling for a dime, suffered circulation losses -from the Post's 4% to the World-Telegram's 11%. And although total advertising linage is slowly climbing back to the prestrike level, only two of the seven papers-the Times and the Herald Tribune-are reaping the rewards; the other five have lost ground...
...case, the Trib's ad linage in immediate-poststrike April spurted 10.6% ahead of the total for the previous April, the Times was up 6.4%, and the World-Telegram 5.4%. All were helped by the initial splurge of poststrike advertising, particularly by department stores that had delayed their traditional January white sales and spring clearances until the blackout was ended. Even so, there were more minus than plus signs. The Post was down 3.2%, the Mirror 5.3%, the Journal-American 7.9%, and the News 8.7%. One explanation for the mixed pattern: the advertisers are diverting their newspaper dollars...