Word: workshoping
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Affable Aronson, a Naval Academy graduate ('45) who still talks of market testing in terms of "shakedown cruises," has gotten considerable mileage out of his fuel. Ronson's butane lighters led to butane candles, basement workshop torches, and the butane chafing dish. Just as Gillette sells razors cheaply and counts on blade refills for profit, Ronson prices its butane appliances modestly, profits from refill sales of the fuel...
...deepest compassion is reserved for things "not meant to win," feels very compassionate about The Milk Train Doesn't Stop Here Anymore. After having been stopped with it twice on Broadway, in 1963 and again in 1964, Williams took the religious allegory to the Actor's Workshop in San Francisco, labored for two weeks to clear the metaphysical boulders off the track. It didn't quite work out; the play remained disappointing and minor. On opening night after the first act, Williams nervously jumped from the Train to Bob's Nevada Lounge next door to wait...
...took over a failing Honolulu magazine and printing press, built up a circulation in 60 countries for his International Construction Reporter (cost: $50 per year). Merlyn Mickelson decided that the computer companies would need a lot of handmade magnetic memory cores, started turning them out in his basement workshop; that eventually grew into Fabri-Tek Inc., in which his stockholdings are now worth $46 million. Al Maisin sensed the hidden values in old neighborhoods, started remodeling dilapidated houses in his spare time, has become a prosperous builder...
...Here in Boston, a bad situation has gotten even worse. The Cafe Orleans tried some jazz on an experimental basis, but found it lost money every time. A high cover charge at the Jazz Workshop has resulted in audiences who are not really jazzlovers, and consequently performers play down to the audiences. (Jazz musicians are notoriously intolerant of audiences they dislike. Charles Mingus has been known--at college concerts--to do pushups on the keyboard and play "When Irish Eyes Are Smiling" straight.) And even Connaly's, which has been the best place in Boston for a long time, featured...
...enlarged curriculum will include more post-graduate studies, an extension of the present workshop programs, and an increased emphasis on computer operations...