Word: wolfsburger
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...Wirtschaftswunder, a slight, self-assured man named Heinz Nordhoff is certainly one of the nation's master builders. Because he had run wartime Germany's biggest military truck plant, U.S. occupation authorities restricted him to manual labor. The more pragmatic British tapped him to revive a Wolfsburg auto factory which had been so badly bombed that, Nordhoff was later to recall, it "didn't even smell good enough for the Russians." That plant had once built Volkswagens, and Nordhoff's success in getting it back into gear has become a legend (TIME cover...
...last year (to 3,000,000), and automakers entered 1967 with a worrisome 360,000 unsold cars. So severe is the slump that mighty Volkswagen, fourth largest automaker in the world (after the U.S. Big Three), is learning to think small again. Off Volkswagen's assembly lines at Wolfsburg last week rolled the first of its new Model 1200 sedans, which VW executives call the Wirtschaftskrise Käfer-the "economic crisis beetle...
...keep Volkswagen from slipping-it is now the world's third biggest automaker, after General Motors and Ford-Nordhoff plans to spend $375-500 million on expansion in the next five years, lift Volkswagen's annual capacity to 1,500,800 autos and minibuses. At its Wolfsburg headquarters, Volkswagen is building a new 400-acre plant, and at Kassel 2,500 workers are bustling to complete another 1,400-acre plant. Now Volkswagen has decided to build a fifth plant at the North Sea port of Emden, where the projected output of 500 autos a day will...
...door Kadett speeds to 75 m.p.h. on a 46-h.p. engine, and. like the Morris 1100 and the Renault R-8, gets about 35 miles per gallon. It has a bigger luggage compartment than the Volkswagen, but no major styling or mechanical innovations. Up at VW headquarters in Wolfsburg. the Volkswagen people did not seem worried...
...endless repetition of glass squares and synthetic metals, he maintains, has become a dead-end street. "Grownup children play with curves and tensions they do not control," he snorts. "It smells of Hollywood. The human being becomes forgotten." His office now has projects for a new cultural center for Wolfsburg, Germany (home of the Volkswagen works), a museum in Denmark, a semicircular apartment house in Bremen and a new opera house for Essen. Says U.S. Architect Eero Saarinen, himself the son of a famed Finnish architect: "In the postwar decade, Aalto seemed headed away from the mainstream of architecture-until...