Word: withe
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Dates: during 1950-1950
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¶ In Manhattan, an anonymous adman (following the slogan of the wartime campaign against venereal disease) was boring from within by flooding Madison Avenue and Rockefeller Center with matchbooks carrying the ominous message: "Help Stamp Out TV!"
Ballyhooed by CBS as "the biggest project ever undertaken in the field of information," Hear It Now derives from such radio news shows as THE MARCH OF TIME and NBC's Voices and Events; it has frankly borrowed from the techniques of TIME and the I Can Hear It...
Particles of Voices. Some of Murrow & Friendly's effects were fairly routine: the railing voices of Communist China's General Wu and Russia's Vishinsky contrasted with the country-lawyer diction of U.S. Delegate Warren Austin. But others achieved a vivid reality, e.g., the flat, unemotional American...
CBS searches out the other voices with mobile recording units. From 1½ hours of interviews in Koto, Murrow & Friendly culled a 21-second spot for Hear It Now: for other stories. CBS network stations sent mobile units up to the Canadian border and deep into the backwoods of South...
Make Your Mistakes. Murrow handles the front-page news and the editorial interpretations. But Hear It Now also has oral "columns" and features. Red Barber talks on sports (Pittsburgh's General Manager Branch Rickey urged the nation to keep its morale high with baseball); drama is covered by Comic...