Word: wirelessly
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...name in Japan, thanks to a $2.5 billion shopping spree in which it has grabbed national jewels, including a bank, a golf resort and a record label. The current deal may or may not involve KDDI, the Japanese phone giant Ripplewood is reportedly negotiating with for purchase of its wireless units. In any case it's bound to raise another round of hysterical cries about a foreign invasion?a nice irony for those who remember when Japan's corporate invaders were feared. But the real question is: Can Ripplewood do what Japan Inc. could not?turn these loser companies around...
...course, just as Microsoft and its longtime partner Intel don't actually put together PCs, they aren't going to start churning out cell phones. What the two companies announced last week is a plan to license their blueprint of the innards of a cell phone to manufacturers; wireless companies can decide what the handset will look like and how much of the Microsoft software it will contain. While vastly increasing the versatility of your cell phone, the insides are standardized and therefore much easier to make. Which means we should start to see fewer squat, black, one-size-fits...
...smart move, seeding the marketplace with Microsoft products and Intel chips under cover of democratizing the industry. (Two wireless companies have already expressed interest, according to Microsoft.) But that doesn't guarantee Gates another victory. He tried this strategy before by squeezing the same applications onto the Pocket PC, in an effort to steal market share from the popular Palm Pilot, but most Palm users preferred their current software's simplicity. Cell-phone users may turn out to be similarly wary. "The mobile environment is not simply about downscaling the PC world," warns Timo Poikolainen, a director of Nokia...
...Microsoft and Nokia can agree on a common standard) should become just as popular in the U.S. as it is in Japan and Europe. And if you still want an old-fashioned cell phone without bells and whistles, you will pay a lot less than you do now, since wireless carriers will aim to make most of their money on the extras. Just try to keep it down when you're on the train...
Radio remains an enduring and popular medium. Britain's audience is still growing, and 91% of all adults listen to at least five minutes of "the wireless" each week (though the average listener tunes in for more than 24 hours a week). And audience levels are similar across Europe. "The relationship people have with radio is personal and unique. It's the most passionate medium I can think of," says Digital One's Howard. And about to get even more...