Word: wiredness
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“Our brains are wired for storytelling,” Baer said at the event, entitled “Telling Tales: How Stories Can Make a Difference.” “They encapsulate our fears, failures, dreams, and desires. They are the touchstones for our emotions...
Harnessing the placebo effect does not seem a particularly easy, or even feasible, task: beating the best of 200 years of scientific discovery, invention, and insight with just inert sugar. But the evidence remains embarrassingly clear that the placebo effect is real—and more important than we may...
The brain loathes uncertainty. In laboratory experiments, humans actually fear uncertainty more than physical pain. We are simply wired this way. When we encounter uncertainty, the first thing we do is try to beat it back. The problem is, uncertainty may not be the biggest threat. It may be a...
Better, long-term research is needed - and it can't come from the cell-phone industry. (Some scientists have suggested levying a $1 surtax on phones to fund new studies.) For now, you can use a Bluetooth or wired headset or simply talk on your cell phone less to reduce...
And so I frantically scramble to keep up. I almost subscribed to WIRED, but then I realized it was a print magazine and couldn’t possibly be hip to what was going on. Instead, I started following my peers on Twitter. “Never!?...