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...Profits. Elson also describes the courtship that landed Winston Churchill's memoirs in LIFE (and the New York Times). It began with the purchase of some Churchill paintings as well as his secret wartime speeches to Parliament (which Luce found boring). Getting rights to the great man's memoirs cost LIFE $750,000, not to mention picking up the check for Churchill's frequent vacations in Marrakech. Was it worth it? LIFE's circulation department found that the memoirs had a "devastating effect" on newsstand sales. But, says Elson, "Luce took a more elevated view...
...quote, "Holt, Reinhardt and Winston, the publishers, seem to want to help sales a little. Another subsidiary of their owners, CBS, is the television show Sixty Minutes. February 3, they spent 30 of those 60 minutes trying to undermine Herbert's credibility by bringing forth witnesses to deny certain events in Soldier, events irrelevant to the war-crime issue. Time magazine had gone to press the day before, but they wrote up the show, and labelled Herbert's book 'controversial.' Controversy sells books, and four days later, Soldier makes The New York Times best seller list...
...pages. Holt, Rinehart & Winston...
HOLT, RINEHART AND WINSTON, the publishers, seem to want to help sales a little. Another subsidiary of their owners, CBS, is the television show Sixty Minutes. February 3, they spent 30 of those 60 minutes trying to undermine Herbert's credibility by bringing forth witnesses to deny certain events in Soldier, events irrelevant to the war-crime issue. Time magazine had gone to press the day before, but they wrote up the show, and labeled Herbert's book "controversial." Controversy sells books, and four days later. Soldier makes The New York Times best seller list...
...LIEUT. COLONEL ANTHONY B. HERBERT, U.S.A. (ret.) with JAMES T. WOOTEN 498 pages. Holt, Rinehart & Winston...