Word: wineing
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...terrorist attacks of Sept. 11, 2001, the U.S. Federal Reserve Board cut the Fed fund rate from 6.5% to 1%. The easy availability of low-cost loans triggered a dramatic rise in borrowing, which lifted the prices of all assets, including stocks, real estate, commodities, bonds, art and wine. As U.S. consumption boomed, the nation's trade and current-account deficits exploded. But when economic growth is dependent on accelerating debt growth, the supply of money and credit has to continue accelerating in order to keep the good times rolling. This is no longer happening-not just because...
...also possible that NASCAR'S gourmet makeover could be turning off once-loyal fans. NASCAR observers like Mark Yost, author of The 200 MPH Billboard: The Inside Story of How Big Money Changed NASCAR, due out in August from Motorbooks International, says the presence of wine is just another sign that the already marginalized core beer drinking NASCAR fan has now been completely priced out of the sport. "NASCAR has 75 million fans and that's a lot, but those fans aren't what's driving the corporate army into the sport," he explains. "There's so much business...
...That's precisely why Aussie Vineyards chose NASCAR as a way to break into the highly competitive U.S. wine market. With an Aussie Vineyards car and Australian driver Marcos Ambrose, the company wanted to leverage a fan base known for being fiercely brand loyal. NASCAR gave them access to large volume retailers and distributors that they were able to network with in corporate entertaining suites at tracks all over the country. The strategy paid off late last year when Aussie wines secured valuable shelf space in Kroger Company stores and a few other chains. "By exposing ourselves to the distributors...
...wine drinking grows more mainstream and the NASCAR demographic gets more upscale, the two will inevitably intersect. Ravenswood Winery in Sonoma is banking on it so much that this year they will be the primary sponsor for the No. 27 Ford in three races, which means the car will be painted to look like sloshing wine going 200 miles per hour. The slogan: No Wimpy Wines. To core racing fans who are more partial to beer, that may be hard to believe - and too much to swallow...
...Virginia Madsen) unwavering commitment to fulfilling wishes that are often detrimental to her family is so laughably consistent that it is without depth. The stagnancy of their relationship is further reinforced by the fact that Madsen and Thornton make as well-matched a pair as a Napa Valley wine tasting and a broken bottle of Jose Cuervo...