Word: windowe
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...shops unique to the Square enjoy much more freedom in the area of window design. Both the Motto jewelry shop and Tess Boutique on Brattle emphasize the importance of color in their respective window displays. Brightly hued, draped scarves draw attention to the smaller jeweled pieces in Motto’s window, while the Tess Boutique puts emphasis on clean lines and a variety of colors. In these windows the bolder, the better...
Perhaps the most creative window design in the Square can be found at Modern Design Furnishings (MDF) and Calliope, a whimsical children’s store. Scott Seltzer, the enthusiastic manager and window designer at MDF reveals that window designing is “really more of an aesthetic than anything else—it’s what seems to feel right or pops into my head at the time!” The window of his shop features the work of the many artists who frequent the store. Presently seven artists’ exquisite pieces occupy the window...
...Calliope, window designer and store owner Anne Lerner confesses the true scheme behind her work: an obsession with puns. “It’s a sickness with us! We’ve been doing it for 30 years, and we have people who wait to see what the pun of the month will be. People walking by will give a thumbs up if they like it, and we disappoint people when there’s no pun,” she says...
...Halloween window theme—“Nothin’ says lovin’ like somethin’ from the coven”—exemplifies Lerner’s creative process of deciding on a pun, finding some stuffed toys to go with it (in this case, witches), and then “sitting around and giggling” as ideas for the display take shape. As she adds glowingly, “We’re a little store with lots of window space—we want something cute and adorable that will make people...
...Window shopping is no longer for a lazy day—it’s a chance to experience art in the making...