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Dates: during 2000-2009
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...sweeps week - that time of year where plot lines get thrown out the window as network executives feverishly pray that ratings will follow them through the roof. Four weeks a year, networks inundate the TV-viewing public with a veritable flood of plot-twisting, cringe-inducing, shark-jumping moments in the hopes they'll tune in - please, just tune in - in order to give the networks a vital boost during the critical periods when Nielsen Media Research takes its regular survey of TV viewing habits. (See the top 10 disastrous Letterman interviews...

Author: /time Magazine | Title: Sweeps Week | 10/29/2009 | See Source »

...indications are that the more than 700 onboard sensors did their job by streaming back to Earth a treasure trove of data to validate Ares computer models, information to be used in tweaking the final design. Ares I-X got off the ground just 30 minutes before the launch window closed for the second day in a row. (See pictures of celestial bodies...

Author: /time Magazine | Title: The Ares Liftoff: Learning from Space Shuttle Mistakes | 10/28/2009 | See Source »

...Week Window One of Sony's first marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...course, not everyone is charmed. A honking car slows near our table, and when the window rolls down, a teenager shouts, "F___ you!" For just a moment, the former governor looks sheepish. "I thought that was [going to be] a positive one." (See TIME's photo-essay "The Remarkable World of Rod Blagojevich...

Author: /time Magazine | Title: Rod Blagojevich Still Wants Your Vote | 10/26/2009 | See Source »

...overall number of ladybugs, thankfully, hasn’t been high—Rahn said he has seen only five to ten by each window. “Had there been 100s it might have been very disturbing,” he added, “but in small groups they're interesting to watch...

Author: By Michelle L. Quach | Title: Attack of the Ladybugs! | 10/23/2009 | See Source »

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