Word: wilkinson
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...great actors around you - Tilda Swinton, Sydney Pollack, Tom Wilkinson - make you better...
...Wilkinson sees it, this is the world in which his students will be competing - a world wide web where almost everyone is "trying to become viral, and constantly confronting savvy online audiences that have razor-sharp bullshit detectors...
...night, three computers in Wilkinson's bedroom scour the Internet, caught in a constant loop of what he terms "scraping" - constantly going through search engines, blogs, networking sites, video hubs and other sources for what's hot, what's new, and where his students stand. Thus far, what they have uncovered is a sprawling, and expanding, virtual hierarchy that is all but unknown by most Americans...
...Some of these crazy famous people online just started doing their own thing, and somehow it caught on," says Danny Durtsche, a student in Wilkinson's class. "You have Tay Zonday, who just started posting videos of himself singing, and now millions of people have watched and he's become the posterchild of YouTube, even paid to do a Dr. Pepper commercial. And then you have something like 'Wizard People, Dear Reader,' which spoofs on 'Harry Potter' and clearly started as an inside joke, but now has been reviewed by the New York Times and is watched by hundreds...
...tricks and shortcuts his students have learned - about how to use headlines, keywords and tags to attract the attention of search engines, and how to use social networks to seek out the audience that will be most receptive to what you have to say - Wilkinson said the key to attaining "legitimate famo" is the same as it's always been: quality, tenacity and persistence. "If you want more than temporary fame, it's still about putting feet to pavement, about going out there and making a million MySpace friends and developing a following. There's a reason that the people...