Word: wilkinson
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...Talk about cutthroat competition. Boston-based Gillette, which dominates the $700 million U.S. wet-shaver market with a 65% share, sued Swedish-owned rival Wilkinson Sword last week for claiming in a TV commercial that its new Ultra Glide razor provides the "smoothest, most comfortable shave known to man." No matter that manufacturers have freely boasted for years that their products are the biggest, the best or even the most aromatic. Gillette accused Atlanta- based Wilkinson, which controls 4% of the blade market, of false advertising...
...case centers on the thin strips of lubricating material found on most new razors. Wilkinson claims that a 320-customer survey proves consumers prefer its blue-stripped Ultra Glide razor to Gillette's white-stripped Atra Plus. Not surprisingly, Gillette has conducted its own customer survey, which it says establishes the opposite sentiment. Alas, an issue that once would have been judged at the bathroom sink now seems likely to be decided in court...
...Wilkinson, director of the Danforth Center for Teaching and Learning, says the current job market has caused a reduced pool of graduate students from which to select...
...just a terrible job situation out there, and we simply have less people in the graduate schools," says Wilkinson. "The alternative is to limit the size of courses, and that's something a lot of people don't want...
...Wilkinson calls it "a reaction to a period when less attention was paid to teaching [and to] subsequent pressure by students who want teaching to be on a high level...