Word: wild
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...Colgate Comedy Hour, eventually disappeared as networks became more independent, and the lines between advertising and content were clearly drawn. But as the business grew more competitive--and less profitable--advertisers have demanded more of a presence in programs through product placement and sometimes even ownership. "It's the Wild West out there," says Frances Page, head of Magna Global Entertainment, which develops sponsor-supplied programming. "Each network and advertiser has to figure out what works for them...
...comes to rest at a curious angle on a log. As cold water pours over my shoulders into the boat, I keep saying robotically to my companions, "I'm concerned, I'm deeply concerned." A rafting trip down the length of one of Australia's last, and greatest, wild rivers seemed a natural progression from a 10-day bushwalk around Tasmania's tough south coast last year. There I'd trudged for hours through thigh-deep mud, learned to scoff at leeches and icy, slanting rain, come to love instant mashed potato, and fallen hard for the island's wild...
...Jordan" (Pantheon; 288 pages; $21) collects Mark Beyer's comic strip that ran in a select few alternative weekly newspapers during the early 90s. A tour de force of the form, it combines wild, fever-dream visions with dark, existentialist gag humor. Beyer takes all the clich?s of the traditional "laugh-a-day" strip and turns them inside out. The typically cute, bourgeois family of the dailies has been replaced by Amy and Jordan, a fear-filled, childless couple who live in a nameless city full of bugs, aliens, dirt and neighbors like Dame Head, who is just a head...
...toughest opponents as a kid were the sheep she wrestled near the log cabin she shared with her mother, a part-time mime. O'Donnell will compete in the 55-kg (121-lb.) division. "She's our free spirit," says U.S. coach Terry Steiner. She's also a wild card: O'Donnell upset the favored Tina George to make the team, and has little international experience...
Passions in the fish industry run just as high. Imported shrimp, much of it farmed in Thailand and China, has bankrupted fishermen along the U.S. Gulf Coast. Alaska fishermen, who catch only wild salmon at sea (fish farms are prohibited in the state), are being hammered by farm-raised salmon from Chile and Canada. "In 1988 I got $1 a pound for pink salmon. Now I get 7¢," says Scott McAllister, steering his boat past Alaska's Glacier Bay. He believes labels will help. "[People] will think it's cool to buy Alaska salmon from a wild and grizzly...