Word: wider
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...consumer. "In addition to the trade discount, we get an extra 1¼ discount by paying cash for everything we buy," says Los Angeles' William E. Phillips, whose discount house grossed $6,000,000 last year. "Lots of times, our margin of profit is not much wider than that." Discount houses can turn penny profits into dollars by their huge volume of business and the fact that they can cash in on brand names. The manufacturer bears all the cost of advertising and promotion...
...Harvard Guide were solely a bibliography of American history compiled by six distinguished Harvard professors, it would earn loud, professional acclaim, for it will save historians thousands of hours of digging in years to come. But because it is dedicated primarily to the beginner in history, it has even wider usefulness. Preliminary essays explain the changing roles of the historians through the years, while others list trade secrets of the profession: where to find material, how to evaluate and take notes on it; how to organize, write, and even sell a book...
GRUMMAN Aircraft has developed a deadlier version of its swept-wing Cougar (F9F-6) jet fighter for the Navy. The new plane has a longer fuselage, wider, relatively thinner wings which give it higher speed (more than 650 m.p.h.), greater fuel capacity, more maneuverability at high altitudes...
...newspaper man," he reflects. But when he heard about an opening with the Bulletin, Bentinck-Smith found irresistible the appeal of having an entire publishing outfit in his hands. In the '40s, the Bulletin was undergoing a reformation from a drab, shaky publication to a nation-wide magazine with wider appeal. Since that time, the Bulletin's circulation has more than doubled, and it president, Joseph Hamlen, gives Bentinck-Smith much of the credit. After three years of war service, Bentinck-Smith took over as managing editor up until Pusey's surprise offer in December...
Houston is learning fast what the rest of the U.S. has been slower to realize: building more, bigger and better hospitals is not the same thing as providing more and better medical care. With all the step-saving gadgets and wider use of less-skilled personnel, nursing still takes nurses...