Word: wider
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...Philip Morris, this is just part of a wider publicity campaign, in which the company's tobacco products are played down (they are only one of many headings on the company's Web site, and an inconspicuous one at that), and new attention is given to its food and drink products Miller and Kraft. The Marlboro logo no longer appears on the site, while in contrast the most complete link is to Philip Morris's community and charitable actions, including headings such as hunger, domestic violence, culture and AIDS. That the company is engaging in an intensive image-building campaign...
...virgin will cure HIV. Earlier this month a prominent judge sentenced a 54-year-old man who had raped his 14-year-old daughter to just seven years in prison. Because the crime took place within the family, Judge John Foxcroft explained, little harm was done to the wider community. Furthermore, he said, by the time her father is released in seven years, the girl will have moved...
...unnaturally tight market," notes Jon Mandel, co-managing director of ad buyer MediaCom. The online magazine Salon recently rolled out a provocative $4 million TV campaign featuring digitally crafted odd couples, like celebrities Chris Rock and Linda Tripp, dancing at a dinner party. "We needed to cast a wider net," says Patrick Hurley, Salon's vice president of marketing. "We're not going to put our head in the sand and pretend that other media don't exist...
...become a TV star. It's a typical theme for a movie: carpe diem, no matter who you kill or how many lives you ruin. But set the plot during the turbulent time period of the '60s Civil Rights Movement, and the scope of the film becomes much wider and far more serious than its trailer suggests...
...income families out of Cambridge. The result is that the bilingual program's enrollment is significantly lower than it once was. In the 1970s, the number of students enrolled was around 300; today that number hovers around 180. On top of the reduced enrollment, the teachers face a wider variety of nationalities in the classroom. When the program first began, the student were mostly Greek, Portugese, Hispanic or Haitian. Today, there are greater instances of "low-incidence languages," with students from Pakistan, India, Africa, China and Vietnam. Consequently, they cannot hold classes in native languages because there...