Word: wesselmann
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...nothing new to transform nonart materials into works of art; but seldom have artists been so willing to forgo the transforming. They may paint a soup can and enlarge or repeat it; but the can remains a can, designed by the Campbell Soup Co. In defense, Pop Artist Tom Wesselmann says, "Objects like Coke bottles have powers. Brand products are here to stay." Ten, 20 or 50 years ago, any artist would have been snubbed from 5th Street to the Left Bank for such unimaginative, unintellectual literalism; most of the leaders of abstract expressionism can't swallow...
...into their work. But until a few galleries began picking them up, U.S. pop artists were barely aware of one another. Today, they are the new bandwagon; and since the avant-garde public is so hungry for more and more avant, the pop artists are in the chips. Wesselmann can sell a collage for $2,500; a Claes Oldenburg Floorburger is priced at $2,000; and JarLes Rosenquist can fetch as much as $7,500 for a painting...