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Last week, however, the phoenix returned to ash, probably not to rise again. Owner Robert Weingarten, a former stockbroker and publisher of the investment journal Financial World, who had lost $3 million on SR since taking over in 1980, ordered a halt on the issues at the printers and dismissed the remaining two dozen members of an already reduced staff. His sad conclusion: SR was doomed without an unaffordable injection of at least $5 million for circulation and promotion. For months he had tried to merge with another magazine, to sell SR, or even to give it away. Potential buyers...

Author: /time Magazine | Title: Press: A Cultured Voice Falls Silent: THE SATURDAY REVIEW | 8/30/1982 | See Source »

...America that began in the late 1960s, and had become outmoded. Another suggested that it had become so inextricably linked over the years with longtime Editor Norman Cousins that when he stepped down in 1978, SR lost much of its essential identity. But perhaps the fatal factor was, in Weingarten's phrase, "the cost of getting and maintaining a subscriber...

Author: /time Magazine | Title: Press: A Cultured Voice Falls Silent: THE SATURDAY REVIEW | 8/30/1982 | See Source »

...Miller High Life slogan, "the champagne of bottled beers," and created a new image through "Miller time" television commercials. These typically feature young men who exercise mightily at such activities as felling trees or building highways and then cool off from their manly labors with golden lager. Says Jeffrey Weingarten, a vice president of Wall Street's Goldman, Sachs & Co. investment banking firm: "Miller actually started the process of selling beer on the basis of image rather than price. People now drink a particular beer not because of what it costs but because of what the brand says about...

Author: /time Magazine | Title: Big Beer's Titanic Brawl | 8/16/1982 | See Source »

Scoring Harvard 1-2-2-1--6. Meagher (3), Doyle, Pendergast, Wright, Rutgers 2-4-2-0--8, Feinerman, Weingarten (2), Krost * (2), Mallone, W Naslonski Shots Harvard 35, Rutgers 33 Saves Pan* (H) 11, J. Naslonski (R) 9 Ground Ba*s Harvard 48, Rutgers 54 Penalty minutes Harvard 1-2-4-4--11, Rutgers 2-1-1 1/2--1-2 1/2--7...

Author: NO WRITER ATTRIBUTED | Title: Scoreboard | 5/3/1982 | See Source »

...Weingarten plans to focus his new property more narrowly on the arts, introduce a new design and make more generous use of color. He says, "There is a traditional interest among Saturday Review readers in books, movies, theater, recordings and cultural travel, like the Cannes Film Festival. The magazine has not been talking to those interests." Though proud of Saturday Review's heritage, Weingarten insists he is not embarked on a sentimental journey. Says he: "Magazines have to be run to make money...

Author: /time Magazine | Title: Press: Sunny Saturday | 6/2/1980 | See Source »

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