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Word: weich (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...theory, a desktop computer could be a labor-and time-saving boon to executives with a voracious need for information about the state of their businesses. But some managers complain that computers are simply too hard to use. Mervyn Weich, 44, senior vice president of Zayre Corp., a retailing chain, says sitting in front of a terminal and trying to extract information is unacceptably difficult and time consuming. "If I could talk to the computer as easily as I talk to my administrative assistant, yes, I'd use it," he explains. "But it's a lot of work...

Author: /time Magazine | Title: Computers: Dealing with Terminal Phobia | 7/19/1982 | See Source »

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