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...TIME's Pictures of the Week...
Although it is not known which components of the sites are most important in helping reduce drinking, getting people to just sit down and actually count their drinks per week is a big first step. But the program goes further than that. For example, Check Your Drinking provides information about what people of the same age and gender typically drink. "I'm not sure if the same parts are helpful to different people," says Cunningham. "For some, it's population norms: 'Wow, I drink more than 95% [of people] my age or sex.' The amount of money they are spending...
Increases in the number of these spines can reflect learning. But in the case of addiction, that may involve learning to connect a place or a person with the desire for more drugs. Maze showed that even after a week of abstinence, mice given a new dose of cocaine still had elevated levels of gene activation in the nucleus accumbens, meaning G9a levels were still low. It is not known how long these changes can last. Maze also showed that when he intervened and raised G9a levels, the mice were less attracted to cocaine...
...These were people in the problem-drinker category," says lead researcher John Cunningham, senior scientist with the Canadian Center on Addiction & Mental Health. He explained that before they used the website, subjects were typically consuming 22 alcoholic drinks per week. "They drink enough to risk health consequences but are not severely dependent...
...reduction in drinking for this group could easily move them out of the risky-drinking range and into the range that is believed to have neutral or even potentially positive health consequences. For example, cutting back from 21 drinks a week to 14 puts a man in the range that is considered moderate by U.S.-government guidelines. For women, the recommendation is no more than seven drinks per week. "It's a way to get people to think about drinking and motivate them to change if they think they are drinking too much," says Cunningham...