Word: weekes
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...When demand exceeds supply, it's great for word of mouth but lousy for business. So to secure 3-D screens for their product, some studio bosses have been playing old-fashioned hardball. The week before How to Train Your Dragon opened, the Los Angeles Times reported that "Paramount Pictures is telling theaters that if they don't show the upcoming DreamWorks-produced Dragon on a 3-D screen, then it will withhold from the theater a 2-D version of the movie to play instead ... Many multiplexes only have a single 3-D screen, so not having a conventional...
...movie landed last weekend on about 2,000 3-D screens, with about the same for 2-D, and earned $43.7 million - more than enough to win the box-office race but considerably less than the opening, the same week last year, of DreamWorks' Monsters vs Aliens. The dip may be attributed to a lack of stars in the voice roles or to the more traditional, Disney-feature-like story and tone, but it could also be that more 3-D screens would have given Dragon more firepower. (Watch TIME's video "The 3-D Experience...
...Paramount did manage to extract a promise from exhibitors that the number of 3-D screens would hold for two weeks. This put a serious crimp in the release of Clash of the Titans, whose opening was delayed a week, both to complete the film's reformatting in 3-D and to secure more venues that could show it in that format. Clash opens Friday on about 1,500 3-D screens and 2,000 2-Ds. Industry analyst Jeff Bock of Exhibitor Relations says Clash might have been expected to earn about $100 million this weekend...
...adventures Clash of the Titans and Harry Potter and the Deathly Hallows: Part I - that might have been released in the traditional format but are instead going out in 3-D. There looks to be no congestion of screens for the rest of the year as there is this week. (See the top 10 actor-director pairings...
...TIME's Pictures of the Week...