Word: weekday
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Husbands, it's 10 a.m. Do you know where your wives are? Selling real estate? Processing words? Marauding the malls? Forget it. Every weekday morning in Pennington, N.J., an upscale village of 2,200 about halfway between New York City and Philadelphia, a number of busy wives and a sprinkling of single women put aside all thoughts of jobs, husbands and children to gather for what has become a new style women's club. In the aerobic dance classes at the local Jazzercise center, women are talking about who's hot on the silver screen, trading bargain tips and supporting...
...weekday afternoon in a fashionable men's shop in Atlanta, Lynne Henderson stands in front of the three-sided mirror next to her client, a landscape architect named Tom, leading him through a drastic image upgrade. Back in December a traveling image consultant gave a presentation in Atlanta, and Tom showed up with two business suits for a critique. "He told me to burn everything," says Tom. "But not in an offensive way." He has hired Henderson, whose London Image Institute is based in nearby Alpharetta, to help him rise out of the ashes...
...Sears, Roebuck store finally opened at noon, customers were welcomed with coffee, cake and brightly colored balloons. From Waikiki to Watertown, N.Y., crowds poured into Sears' 823 outlets last week to see firsthand the transformation of America's largest retailer. After closing its stores for 42 hours -- the longest weekday shutdown in the retail chain's 103-year history -- Sears permanently slashed prices by as much as 50% on 50,000 products, or about three-fourths of its inventory...
...Unlike weekday readers in the city, who may buy two papers or more, Sunday readers tend to stick with one. This is a serious obstacle for the Post, which shares many of its daily readers with the Times. Nonetheless, Kalikow is confident that many Times readers will also pick up the Sunday Post and that he can wrest others away from the Daily News. Projecting a 35% to 40% increase in revenue, Kalikow predicts that the Sunday edition will help the Post show a profit...
When they tune in to the likes of G.I. Joe, Smurfs and Thundercats, young television viewers are pelted with pitches for everything from plastic aircraft carriers to presweetened cereals. To control the clutter, Congress overwhelmingly approved a bill restricting commercials to 12 min. per hr. on weekday kids' shows and to 10 1/2 min. on weekends. The measure, aimed at reimposing limits dropped by the Federal Communications Commission in 1984, also required broadcasters to air educational programs for children...