Word: weekday
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...survive, Negro publications may have to follow the example of Ebony and Atlanta's Daily World, the only Negro daily in the U.S. The World has prospered by consistently giving its 17,000 weekday readers full, even-tempered news coverage. This year it has a 45% advertising gain over 1954. Says the World's Managing Editor William Gordon, 36, a 1952 Harvard Nieman fellow: "We aren't in business just to fight for racial equality. The Negro today wants to be well and accurately informed. With desegregation. I can see no decline in the need...
...fundamental quality of the Wellesley girl's life is illustrated by one of the hints offered in the yellow introductory booklet. "Get as much sleep as you can," it suggests. "Then come weekend time you'll be gay and sparkling straight through." Few and far between are weekday dates at Wellesley, except for studying. There are, however, only two special study rooms available for girls and their dates in the recreation building. These are crowded, but only with juniors and seniors. And although girls can invite boys to any meal they desire, most of the guests only come for Sunday...
...from classes." Because of this omnipresence of the male, most Radclie girls regard blind dates with a certain degree of apprension and the more popular consider them distasteful. When confronted with an inescapable one, the Cliffedweller will usually suggest a first meeting over a cup of coffee on some weekday night, after she course is decided upon, the girl will probably play bridge in the dormitory smoker until 10, speculating with her friends as to whether the gentleman in question has two heads (Radcliffe is pessimistic, generally). Leaving with a parting word as "see you in an hour," she will...
...accept the faith. Joe lashed around in his Bible late into the nights, reading time and again Proverbs 27:12: "A prudent man foreseeth the evil, and hideth himself; but the simple pass on, and are punished." After a year of inner turmoil, Joe slipped away one weekday and drove to the home of a Church of Christ minister in Carthage. "Preacher," said he, "I want you to baptize me." The ceremony was quickly performed...
Right Diet? Weekday circulation, stimulated in part by contests, has climbed steadily in the past year to an estimated 400,000, up some 60,000 from last October. The Trib's new weekly TV and Radio Magazine is still losing money, but it has helped jack Sunday circulation to 600,000, v. 528,253 a year ago. And the Trib's advertising linage last week was running 10% ahead of last year's level...