Word: webbing
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...that attention not only made the Fox ad the most-watched video on YouTube last week but also raised the viral-video site's political profile. For all the hype over "The YouTube Election" (as the New York Times dubbed it), Web video has not proved to be a persuasion tool. It is an opt-in medium: you have to seek out videos or click on an e-mail link, whereas TV ads crawl through your cable line and hunt you down. In the partisan world of political websites, there are few undecideds; we are not exactly a society...
That is to say, it will take a certain kind of political spot to utilize YouTube's force-multiplying power. Web video is like a pop single: an attention-getting hook is important. Fox's baring his frailty was particularly YouTube-friendly because the medium rewards authentic, vérité captured moments. (It also rewards shock and humor, which could favor outrageous ads.) A universal, direct message is key. (No dead languages, for instance.) Above all, even local admakers should remember that now they have a potential national audience a click away--one that can engage their ads by creating...
Further review of other cartoons drawn by Breeden has yielded three other examples of similarities among her work and editorial cartoons featured on Daryl Cagle's Professional Cartoonists Index, a Web site that lists and organizes editorial cartoons from around the world. Cagle did not return a request for comment at his home tonight...
...Time Mobile, you can now read Joe Klein's column every week free on the Web browser of your cell phone or mobile device. Go to mobile.time.com
TIME Mobile: Now you can read Quotes of the Day from TIME.com on the Web browser of your cell phone or mobile device. Go to mobile.time.com