Word: weatherize
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BILL BURKE NEEDS MORE FAIR-weather friends. President of the Weather Channel Companies, Burke depends on what his marketing folks call the weather engaged: people who watch the Weather Channel in fair weather or foul, through all the pollen counts and hypnotic green radar maps, often for hours on end. But the weather engaged, according to the channel's research, make up only about 40% of its audience, so viewership lurches from flood to drought: a couple of million viewers in severe weather, a few hundred thousand during normal periods. If you watch the Weather Channel merely to get your...
...those who want tomorrow's weather, not 1944's, the forecast will still run at the bottom of the screen. But Storm Stories' emotional tone--the stories include heart-tugging music and the occasional re-enactment--is a departure for a network best known for its buttoned-down restraint. Unlike many TV weathertainers, the Weather Channel's meteorologists--the men in car-salesman suits, the women in sensible sweaters--avoid cheerleading and hype; they don't make corny puns or brag about their gastric-bypass surgery. Even the plain logo looks like something from the '50s. So there's something...
Still, it's hard not to get choked up when you see a sheriff recover a shaken but healthy baby--snatched out of her mother's arms by a tornado--from the mud outside what used to be her home. The scene captures weather news' appeal: it's scary and soothing at the same time. There are no bad guys, the sun will always come back eventually, and you don't have to question your faith in human goodness over a hurricane. As Storm Stories host Jim Cantore puts it, "People can accept that the weather can get nasty. They...
...that’s going to come down to whether or not Harvard can play consistently in the second half, when the wear-and-tear of a hockey season sets in, when the weather in Boston makes you feel like you have the Norwalk virus even when you don’t and when opponents start getting a little hungrier...
...mice began to infest Adams House about a month ago, when the weather turned cold and snowy, but complaints of mice have intensified substantially since winter break, according to Sean Palfrey...