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Opposite page: Tag Heuer Monaco V4 concept watch, available in 2009, price not yet determined tagheuer.com

Author: /time Magazine | Title: Full Disclosure | 11/17/2008 | See Source »

...Quai de l'Ile, above, is unlike any watch Vacheron Constantin has ever made: it's customizable and impossible to copy. Buyers can choose from nearly 400 combinations of metals and dials. (A rose-gold crown with a titanium bezel, perhaps?) And to further thwart counterfeiters, Vacheron has enlisted Roger Pfund, the designer behind the Swiss passport and banknote, to institute high-security details like offset printing and a polymer film on the crystal dial. A custom watch takes only three months...

Author: /time Magazine | Title: Personal Time | 11/17/2008 | See Source »

...been 20 years since Bulgari introduced its first Diagono, the Italian fine-jewelry brand's classic sports watch, and to mark the anniversary, the line is getting an updated look. The freshly made-over Diagonos feature redesigned dials, bezels, hands and lugs. Bulgari is also introducing several new models that take Diagono to the top tiers of watchmaking. One of the most complicated timepieces, the Diagono Tourbillon?limited to 30 platinum pieces?is an exemplar of the company's increasingly vertically integrated production. Its movement (i.e., the watch's inner workings) is made up of 200 minuscule pieces?...

Author: /time Magazine | Title: What Makes A Watch Tick | 11/17/2008 | See Source »

...watch begins with a sketch, right, from Bulgari's Rome headquarters. Switzerland's first step is to create technical specifications and 3-D imaging. A synthetic model, called a stereolithograph, far right, is then made...

Author: /time Magazine | Title: What Makes A Watch Tick | 11/17/2008 | See Source »

After assembly is finished, each watch goes through rigorous quality assurance. Case buttons are pressed 3,000 times, right, to ensure reliability of function. Three years after its conception, the first Diagono Tourbillon, far right, was complete...

Author: /time Magazine | Title: What Makes A Watch Tick | 11/17/2008 | See Source »

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