Word: warded
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...latest gimmick in the travel business is one of the oldest in merchandising -the mail order catalogue. Available to Montgomery Ward & Co. customers this summer are 500,000 copies of a 66-page, full-color catalogue offering 775 trips-claimed to be the first of its kind in the travel industry. Sears, Roebuck & Co. is offering 18 pages of the magic of far places right along with the band saws and overalls in its current catalogue...
Sears's and Ward's travel prices are no lower than most; their appeal is convenience and installment buying-$6 per month for eleven months for a seven-day jaunt to Miami, $126 a month for 24 months for a junket to Japan, Hong Kong, Manila, Thailand, India and Egypt...
...that "Civic Work?" blank on college applications; collegians may want to put sociology lectures to practice. The Peace Corps is the model−but most of the jobs to be done are right at home. Says one delighted Boston mother, whose teen-age daughter is toiling in a hospital ward this summer: "She goes charging out of here in the morning like Florence Nightingale riding Paul Revere's horse...
...mail-order catalogue, out last week, Chicago's Montgomery Ward & Co. cut prices on 2,000 items. Women's nylon stockings were down from $3.90 to $2.88 for half a dozen pairs, bedspreads from $14.97 to $8.90. aluminum storm-screen doors from $33.90 to $22.90, portable TV sets from $137.95 to $119.90, food freezers from $219.95 to $188. The dip-down in the Ward catalogue's prices is one of many indications that prices of goods are soft throughout the country...
...European Grand Prix race; the Grand Prix of France at Rouen, carefully nursing his German Porsche through the 219½-mile race at a slow (relatively) but sure average speed of 101.9 m.p.h. while faster cars broke down and dropped out. - Tennessee State's Wilma Rudolph Ward, lithe triple gold-medal winner at the 1960 Olympics; the 100-yd. dash at the women's National A.A.U. championships; in 10.8 sec., only .1 sec. off her own meet record...