Word: warded
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...long ago ceased being aimed mostly at rural America, today is the fastest-growing trend in retailing since the birth of the discount store. Catalogue sales have grown 60% in the last decade, rose 10% to a record $2.4 billion. Though the market is still dominated by Sears, Montgomery Ward, Spiegel and Aldens, more and more companies are entering the field. Six months ago giant J. C. Penney (1,667 chain stores) began selling by catalogue. Last week another big company made a strong bid to win a foothold in the market: Western Auto Supply Co. (1963 sales: $326 million...
Ears in Cigarettes. Mosler Vice President Ralph V. Ward believes that the best all-purpose bug is a "three-wire tap": a small transmitter that can be fitted in less than a minute into the base of a telephone. When clipped to the proper terminals, it picks up every word spoken both ways over the telephone, monitors ordinary conversations in the room when the phone is not in use. It transmits what it hears by radio; powered by the telephone wires, it works indefinitely. A device at the receiving end translates dialing clicks into the telephone numbers that have been...
...CTSS works well, the Harvard Computing Center may eventually purchase a similar system for installation throughout the University, according to Lewis B. Ward, Acting Chairman of the Faculty Committee on the Computing Center. Frank A. Engle, Jr., Manager of the Center, said yesterday, however, that a complete time sharing system might not meet the University's needs of the limited amount of information that can be fed to a computer through a teletype keyboard...
...trend stories demand not only reader attention but reader participation: the magazine is forever sending out lengthy questionnaires to its circulation list (60% of the subscribers usually fill them out). If nothing else, News Front qualifies as one of the most exclusive giveaway magazines in print. Publisher Ward vigilantly keeps his subscriber list pure, firmly turns down unqualified junior executives who are eager to get a free subscription for the prestige it may confer. This, as much as News Front's content, may explain why business leaders seem willing to let the magazine drop in their In basket each...
SINCE becoming chairman of Chicago's Commonwealth Edison Co. in 1961, J. Harris Ward, 55, has acted somewhat atypically for a utilities magnate: he has twice cut rates. This week, Ward prepared to make another cut, if permitted, thereby passing along the benefits that the nation's third largest electric company (1963 revenues: $540 million) expects to get from a tax reduction. Commonwealth even sells its customers light bulbs for 150 a dozen. But Ward, who in 27 years at Commonwealth rotated from finance to engineering and sales, is no miracle worker; at the root of all this...