Word: wanda
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Ralph: I found her TV ad very tasteful indeed, Wanda. Great photography and a real slice of life as it is undoubtedly lived in the Zaccaro household, at least when all those accountants aren't cluttering up the place. Here we are, sharing a typical moment of televised intimacy between a famous mother, her two daughters and a Pepsi. Like most Americans, I found myself riveted to the tube as she told the daughters, "You can be anything you want to be" and that being a mother was one of the choices she was most proud of. You've just...
...Wanda: Let's not play clobber-the-feminist, Ralph. When Pepsi's ad people approached Ferraro in January, they said they wanted to feature serious public figures talking about choices. Lee Iacocca and Peter Ueberroth were mentioned. O.K., Iacocca and Ueberroth haven't panned out, so Gerry was left to face the flak alone...
...Wanda: Gerry gave a 30-second version of one of her basic speeches that says women should have options and high aspirations. What's wrong with that? They gave her artistic control of the commercial. She got her message across, got some exposure for herself without Fritz looming in the background, and she got a decent corporation to pay for it. After all, Pepsi isn't selling thalidomide...
...Wanda: What Susan B. had in mind is that women should be able to do whatever men do. Even William Safire, the Ferraro-bashing columnist on the New York Times, thinks she was right...
...Wanda: Eleanor Roosevelt endorsed Zenith hearing aids, Cyma watches and Parkay margarine. General Douglas MacArthur endorsed a watch too. And in 1937, several U.S. Senators got $1,000 each for endorsing Lucky Strikes...