Word: wakemans
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Kiss Them for Me (20th Century-Fox). Frederic Wakeman's Shore Leave, a novel about World War II that was published 13 years ago, told the public some home truths about how civilians were living while servicemen were dying -good reading but bad box office at the time. Now that the issue is safely dead, this movie stages a mighty flashy funeral...
...Wakeman tried to wake the public with sweet reason, but he also used the whiplash, and the script still lays it on. "Ain't that beautiful?" sighs one of the airmen, with the blissful look of a man falling asleep after a hard day's work, as he listens to a radio commercial. "Everybody still selling things to everybody else." And when asked what he is fighting for, Grant blandly quotes the cornball who declared, "I'm fighting for my right to boo the Dodgers." But the moviemakers, well aware that the script is flogging a dead...
Thus in Frederic Wakeman's novel The Hucksters, Soap Tycoon Evan Llewelyn Evans boomed out advice to a deferential huddle of ad-agency men. Last week Veteran Adman Emerson Foote, 50, a prototype for one of the leading characters in Wakeman's fiction, took the advice in real life, chin-chinned with himself and with his associates and spun the compass. He thereupon quit as executive vice president of McCann-Erickson, world's second largest ad agency (after J. Walter Thompson), surrendering a salary "well up in six figures." Said he: "Last year I flew...
...JILL WAKEMAN...
...Scheidker, of the American Association of Advertising Agencies, wrote that it would be better to "clasp the term 'huckster' to our bosoms . . . use it to describe the bad actors in advertising." Nashville's H. C. Daniels, advertising manager of the Methodist Publishing House, complained that Wakeman's usage had now even got into Webster's. "When it is discovered . . . that I am in the advertising business," wrote Daniels, "there is either a nervous titter or hastily changed conversation...