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...first you don't succeed, then cheat like crazy. That seems to be the philosophy behind the making of an ad for Volvos. Print and TV commercials featured Bear Foot, a six-ton truck that drives over a row of cars, flattening them all -- except the Volvo. But last week the Swedish automaker withdrew the ad, admitting that the sturdy Volvo had a little help: steel posts welded to the chassis. When Volvo filmed the commercial last June in Austin, Bear Foot initially crushed everything in its path, including a Volvo. In view of 400 hired spectators, the production crew...

Author: /time Magazine | Title: Advertising: Taking 'Em For a Ride | 11/19/1990 | See Source »

...Saturn's progressive ideas sprang up in Tennessee. Many were borrowed from around the world by the Group of 99, a team of Saturn workers who traveled 2 million miles in 1984 and looked into some 160 pioneering enterprises, including Hewlett-Packard, McDonald's, Volvo, Kawasaki and Nissan. Their main conclusions: that most successful companies provide employees with a sense of ownership, have few and flexible guidelines and impose virtually no job-defining shop rules...

Author: /time Magazine | Title: The Right Stuff: Does U.S. Industry Have It? | 10/29/1990 | See Source »

...jokes as the information. Boston's Tappet brothers -- actually two M.I.T. grads named Ray and Tom Magliozzi, who own an auto-repair shop and drive U.S. models -- have turned America's love-hate relationship with the automobile into a stand-up routine. "Do you know why they call the Volvo the poor man's Mercedes?" Ray once asked a perplexed caller. "Because the repair bills will keep you too poor to buy a Mercedes...

Author: /time Magazine | Title: Radio: National Public Radio: Beyond Headlines and Haydn | 4/30/1990 | See Source »

...because he was a black candidate. The most common benchmark is to measure Wilder's vote against the come-from-behind 54% to 46% triumph of Democrat Donald Beyer over Edwina ("Eddy") Dalton in the battle for Lieutenant Governor. What gives piquancy to this comparison is that Beyer, a Volvo dealer and political neophyte, was running against the widow of a former Governor. "Wilder would have won a victory similar to Beyer's if he had been white," contends Sabato. But this is a bit facile. "You've got to look at the races separately," says Mandy Grunwald, Beyer...

Author: /time Magazine | Title: Breakthrough In Virginia Dougas Wilder | 11/20/1989 | See Source »

Ironically, Zimmerman, listed 41st in the nations in the latest Volvo men's singles rankings, was the only Harvard player to drop a set, outlasting Gil Dailey at first singles, 2-6, 6-3, 6-2. Crimson, 9-0 at Princeton...

Author: By Michael Stankiewicz, | Title: Netmen Advance to Second Round Of ITCA's With 9-0 Win Over B.C. | 10/13/1989 | See Source »

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