Word: volvos
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...menus at reasonable rates, typically $15 per person at each meal. The chefs are masters of efficiency, whipping up three or four weeks of meals in a marathon six-hour session and juggling a dozen or more clients. Hayward's business, Premier Concierge of Columbus, primarily consists of a Volvo station wagon brimming with knives, spice tins and cling wrap...
...faux-backlot feel means that the place looks like the Volvo of theme parks. It's fine on the inside, but boxy and dull outside. No surprise, then, that the Studios are aimed at an older audience than Disneyland. "We're trying to attract a 'new' public with cinema and some-thing a little more pedagogical," says CEO Jay Rasulo. CinéMagique, a clever retrospective of memorable moments from American and European film, does that well. But this is still family vacation terri-tory. Will that Flying Carpet ride, one (admittedly cool) stunt show and a work-shop where...
While my mathematically inclined readers scramble to figure out just how fast I was going, I should point out that during my sadly-vanished adolescence, the only car I ever drove was a sturdy 1989 Volvo station wagon. The wagon was a lumbering maroon beast, well-equipped to take out a panzer on a muddy Belgian field, but utterly incapable of breaking the 70 m.p.h. barrier without shuddering and shedding loose parts across Connecticut’s crowded highways. On this fateful day, however, I was driving my friend Sarah’s spanking new Mercedes-Benz, in which...
...cars, Ford offers a similar price range divided among four brands. Reitzle says his products fit into every premium niche and still retain their exclusivity. While competitors are stretching - and possibly overstretching - their brands from the top to the bottom of the premium market, PAG can use Volvo to tap the (relatively) lower end while Aston Martin caters to the very wealthiest buyers...
...Martin, James Bond's favorite sports car, currently starts at $150,000 but is planning an "entry level" model - at $92,000. As for the other PAG marques, Jaguar turned a profit of $100 million last year, its first since Ford acquired it in 1989, and sales are improving. Volvo, the family car of choice, made $700 million and remains the group's workhorse. Indeed, Ford is a quintessential American company that grew huge by creating the mass automobile market. Ironically, its future now rests in large part with a handful of low-volume, élitist cars made in Europe...