Word: volkswagen
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Designing a car to be priced higher than its German rivals was an exercise in brand positioning, says De Nysschen. "We think we found a sweet spot in the market." Bentley--which, like Audi, is part of the Volkswagen Group--successfully exploited a similar luxury-market niche when it positioned itself between supercostly Rolls-Royce and the sedans and coupes of BMW and Mercedes...
...change--beatniks, integration, feminism--percolates at the edges, Mad Men is mainly about people who stand outside that change. The early '60s was a time of creative ferment in the ad industry, but Don and his old-school ad shop, Sterling Cooper, resist the trendy smirkiness of the revolutionary Volkswagen "Think Small" ads of the period. "There has to be advertising for people who don't have a sense of humor," he scolds an underling. In Season 1, Sterling Cooper got involved in the 1960 election. It backed Nixon...
...deficient,'' the draft bemoans the spelling and grammatical errors in his legal briefs. It also faults his lack of experience in federal courts. (Among the cases Manion cited as his most significant were such unmomentous disputes as one in which he defended a car dealership accused of misrepairing a Volkswagen Rabbit.) Says Delaware Democratic Senator Joseph Biden: ''This man is not up to snuff. I think my milkman is a decent man, but he shouldn't serve on the circuit court of appeals...
...time, General Motors heir Stewart Mott drove a Volkswagen. A self-described "avant-garde philanthropist," Mott lived briefly on a Chinese junk, publicized his sexual conquests and cultivated a farm--replete with compost pile and chicken coop--atop his Manhattan penthouse. Yet these eccentricities didn't obscure his lavish contributions to a range of progressive causes, including abortion rights, arms control and the presidential bids of Senators Eugene McCarthy and George McGovern...
...corners of the body and what looked like plenty of room inside. The Nano has just enough space for a briefcase or small bag under the hood. The engine - all two cylinders, 624cc and 33 horsepower of it - is in the back, just like the Volkswagen Beetle of old. The speedometer and other instruments cluster in a central pod in the middle of the dashboard rather than directly in front of the driver, the easier (and cheaper) to offer both left- and right-hand versions when Tata Motors starts exporting the car to Southeast Asia and Africa in a couple...