Word: volkswagen
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Dates: during 1980-1989
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...welcome. The opening ceremonies will feature Jamaican bobsledders still thrilling at the recent sighting of their first snow. "I am all alone with the mountain," Jean-Claude Killy used to murmur, but the golden skier of Grenoble was also known to drop his pants in midair and park his Volkswagen in the hotel lobby. This is serious stuff, but it promises...
LAST Sunday afternoon the real TV action did not kick off at 6:30--with Super Bowl XXII's first down--but at 4:00. IBM computers, Hanes underwear, Volkswagen cars and ABC's World News Tonight were the starting players...
Autoworkers cheered ten years ago, when the first Volkswagen Rabbit hopped off the assembly line in Westmoreland County, Pa. It was the start of a new breed: a foreign brand built on U.S. soil by American workers. The plant's initial success helped inspire Honda, Toyota, Nissan and Mazda to open U.S. plants of their own. But last week the pioneering VW plant came to grief, a victim of growing competition in the American market. Volkswagen, whose U.S. sales have plunged from 162,005 autos in 1981 to 73,920 last year, said it would halt production at the Westmoreland...
...administrators for office space or to get by with a steady supply of electricity only four days a week. Foreign entrepreneurs also found that even the paper agreements were subject to loose interpretation by inexperienced Chinese partners. Says Martin Posth, a West German who is deputy managing director of Volkswagen's joint venture in Shanghai: "You need the right partner in the right area, and you need to examine the existing infrastructure. But the human factor is the real yardstick for the success of a joint venture. Machinery can be bought and you can find funding, but you cannot...
...sell-off. Depressed market conditions forced the Premier to postpone the sale of the government's majority share of the defense and electronics group Matra, a $23.5 million enterprise. Meanwhile, the West German government appeared poised to put off the sale of its remaining 16% stake in auto giant Volkswagen (1986 revenues: $29.3 billion), despite earlier pledges of a sale this year...